Bevel Specs » Uncategorized

Vision Expo NY 09

bevel — Tue, 31 Mar 2009 18:37:04 +0000

Great show. We launched the first sunglass collection for men, and it was really successful. Spring is in the air and maybe the economy is turning a corner????

Milan 09

bevel — Tue, 31 Mar 2009 18:29:40 +0000

Slow show in general but we met a future Italian rep and Singapore/Malaysia distributor.

New logo

bevel — Mon, 05 Jan 2009 22:10:11 +0000

After a few months of working on our rebranding we have finalized the new logo. The concept of the V-line reflects the essential bevel aesthetic-clean, modern, well-balanced- with a powerful statement of our renewal and confidence in the brand. We decided to drop the “specs” from the name to reinforce the idea of an evolution of bevel as a “stand-alone” brand. That is to say that we believe we no longer need to say we are a “specs company”.

bevel logo 2009

Japan November 08

bevel — Mon, 24 Nov 2008 17:59:05 +0000

Rick fractured his elbow, so I got to enjoy the snow in Fukui on my own. I shot some video at the factories which will come later, had some great yakitori, Korean barbecue and of course a few draft Asahis! I saw the new protos for the Spring release- looking great- and was really excited to see the men’s sunglass collection coming to fruition. A shot of the suns and thereafter one from my suite in Tokyo looking at Tokyo tower .

Dinner Buddha Bar

bevel — Tue, 11 Nov 2008 00:15:44 +0000

Friends, family and more friends. Canada, UK, Columbia.

Paris silmo encore

bevel — Tue, 11 Nov 2008 00:10:29 +0000

Tokyo show

bevel — Mon, 10 Nov 2008 23:43:27 +0000

A better than expected turnout this year at Tokyo Big Sight!

Paris SILMO 08

bevel — Thu, 06 Nov 2008 19:39:44 +0000

Continuing our pink/purple with shiny white booth theme . No strike this year! Paris is always beautiful. Great shopping now the Euro has dropped a little. Fun party with our friends at Orgreen.

La vie en rose

Amy and IC Marc at Orgreen party below.

watch those hands, buddy boy!

Switzerland Oct 08

bevel — Thu, 06 Nov 2008 19:24:34 +0000

I visited some bevel accounts in and around Zurich. I was struck by the high level of the opticians even in small towns and villages. The welcome by the opticians was really wonderful. After a full day of expressos in each shop, I was almost bouncing off the walls! Genau !

Daniel and Richard

Preparation for launch of bevel 19

admin — Thu, 04 Sep 2008 22:19:21 +0000

A couple of sneak preview shots of the new collection to come in the fall. The theme this time is “Wines” for the names of the styles. Retro Nuevo is a continuing design thread combined with some incredible new titanium and acetate combinations.

We are also working on a major rebranding campaign including new cases, new POP, and a visual campaign to come at the beginning of next year.