Bevel Spectacles

Great show. We launched the first sunglass collection for men, and it was really successful. Spring is in the air and maybe the economy is turning a corner????

Slow show in general but we met a future Italian rep and Singapore/Malaysia distributor.

After a few months of working on our rebranding we have finalized the new logo. The concept of the V-line reflects the essential bevel aesthetic-clean, modern, well-balanced- with a powerful statement of our renewal and confidence in the brand. We decided to drop the “specs” from the name to reinforce the idea of an evolution of bevel as a “stand-alone” brand. That is to say that we believe we no longer need to say we are a “specs company”.

bevel logo 2009

Rick fractured his elbow, so I got to enjoy the snow in Fukui on my own. I shot some video at the factories which will come later, had some great yakitori, Korean barbecue and of course a few draft Asahis! I saw the new protos for the Spring release- looking great- and was really excited to see the men’s sunglass collection coming to fruition. A shot of the suns and thereafter one from my suite in Tokyo looking at Tokyo tower.

A better than expected turnout this year at Tokyo Big Sight!

Continuing our pink/purple with shiny white booth theme . No strike this year! Paris is always beautiful. Great shopping now the Euro has dropped a little. Fun party with our friends at Orgreen.

La vie en rose

Amy and IC Marc at Orgreen party below.

watch those hands, buddy boy!

I visited some bevel accounts in and around Zurich. I was struck by the high level of the opticians even in small towns and villages. The welcome by the opticians was really wonderful. After a full day of expressos in each shop, I was almost bouncing off the walls! Genau !

Daniel and Richard

A couple of sneak preview shots of the new collection to come in the fall. The theme this time is “Wines” for the names of the styles. Retro Nuevo is a continuing design thread combined with some incredible new titanium and acetate combinations.

We are also working on a major rebranding campaign including new cases, new POP, and a visual campaign to come at the beginning of next year.